Motorsport UK welcomes MyRaceLab, provider of race team level technology, as the official sponsor of the British Kart Championship (BKC).
MyRaceLab offers cutting-edge data analytics tools and personalised insights, empowering drivers and karters to optimise their performance on the track, through accessing their own ‘pocket pit crew’ via the MyRaceLab app.
Users can break down their laps into sectors, turns and straights, allowing for measurements and comparisons during sessions, while also comparing results against previous sessions. The innovative software enables drivers to explore different ways to improve their overall racing performance.
Adam Bennett, General Manager, MyRaceLab comments, “We are thrilled to sponsor the British Kart Championship and work together to highlight MyRaceLab’s cutting-edge mobile technology in one of the UK’s premier racing series. This partnership underscores our commitment to make professional-grade data analysis accessible to every driver at every level, no matter the goal. We are excited to see everyone turn data into victories on track and also celebrate our independent racers with the MyRaceLab “Privateer of the Day” award.”
Dan Parker, Head of Karting, Motorsport UK adds, “MyRaceLab is a unique tool that showcases just how important technology is for improving drivers’ performance and we are delighted to welcome them as sponsor for the BKC. I’m certain that this unique access to performance data will be of huge benefit to our incredibly talented drivers, and we look forward to working with MyRaceLab during the season.”